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The DNA of a strong business identity is its logo, making effective logos key to the success and longevity of any business. In this six-hour video, educator, author, and award-winning logo designer Maggie Macnab explores how to create powerful logos that are meaningful, effective, and substantial enough to scale over time and beyond trend.
Macnab pulls from her 30 years of experience as a designer and educator to reveal the secrets to making your logos memorable, aesthetic, and immediate through universal principles and shapes. She explains the basic principles of successful logo designs (balance and proportion, symmetry, the 5 Gestalts, etc.) and the importance of visual storytelling as you conceive your logo designs. She also offers practical business approaches to sourcing clients, strategies for designing what you’re drawn to, advice on how to draft a successful proposal to land the job, and guidance on how to legally protect your work–the essentials of logo business–along with the fun stuff of finding inspiration, exploring software tools, and developing your creative skills as the basis of logos that truly work.
In this video, you will learn about:
- Different types of logos, from symbolic to literal
- The business of logo design: contracts and legal considerations
- Logo design principles such as gestalt, negative/positive space, visual storytelling, scaling, and economy
- Secondary logo design considerations: color, typography, and technique
- Creating identity guidelines to maintain the integrity of the brand and to support your client’s future brand
This video course comes with review mini-tests and exercises to help gauge your progress and understanding of the material. The video is wrapped in a unique interface that allows you to jump to any topic and also bookmark individual sections for later review. The popular “Watch and Work” mode shrinks the video into a small window to allow you to work alongside the instructor, practicing what you learn and reinforcing freshly gained knowledge.
System Requirements
Mac OS X 10.6, Microsoft Windows XP, or higher
GHz processor or higher
2 GB RAM or higher
1 GB Free HD Space (does not include lesson files)
Please note that this DVD can be viewed only on a computer. It will not work in DVD-Video player software or a DVD set-top player.
- Sales Rank: #4871396 in Books
- Brand: Pearson Educational Group
- Published on: 2014-10-20
- Original language: English
- Subtitled in: English
- Number of items: 1
- Dimensions: 7.50" h x .60" w x 5.30" l, .15 pounds
- Binding: DVD-ROM
About the Author
Maggie Macnab has been recognized as an innovative visual communicator for over three decades. She teaches design theory at the University of New Mexico, The Institute of American Indian Arts, Santa Fe Community College, and Santa Fe University of Art and Design, and is past president of the Communication Artists of New Mexico. Macnab speaks at conferences (she's a two-time speaker for TEDx), guest lectures and gives workshops for schools and groups, and consults on developing cohesively strategic and creative identities with clients. Macnab is the author of Design by Nature (Peachpit Press, 2012), which was the recipient of the 2012 New Mexico-Arizona Book Award for Non-Fiction. She lives in Santa Fe, New Mexico.
Most helpful customer reviews
0 of 0 people found the following review helpful.
This video gave me just the tools I needed!
By I Gibbs
This is an absolutely must have for all logo designers aspiring to take their craft to the next level and to those like me, who needed insight for my business logo.
I was thrilled at the level of talent, attention to detail, and the energy she placed into her work. Maggie has a way of explaining so many elements of principle to its simplest form. Her insight into logos, identity, and branding were of pure passion for what she does.
My personal favorite sections were understanding the concepts of shapes and the many logo types.
Above all, I am so pleased this DVD exceeded my expectations. Designing Effective Logos is the best!
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